Large agribusiness companies reinvent themselves with startups

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Summary

The expectation is that 140 university students from institutions such as Insper, USP and Unicamp camp for three days at the Embrapa unit in Juiz de Fora, Minas Gerais, the center of a traditional dairy basin, in search of disruptive ideas. “We want to do a huge 'vacathon'”, says Paulo Martins, general manager of Embrapa in Juiz de Fora.

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