“The only way to win is to learn from mistakes.” Encouraging students not to fear risk when undertaking business, Domenico Grecco was the one who kicked off the Unicamp 2017 Challenge. The business model competition based on patents at Unicamp had its first activity last Saturday, the 8th of April, with the Lean Canvas Workshop. Greco, who is an expert in the methodology, gave the main lecture and helped participants in executing the business plan.
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