Hemocentro launches campaign at gas stations

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Unicamp's Blood Center is launching the campaign “Help take the Blood Center out of reserve. Donate blood”, in partnership with Recap - Petroleum Derivatives Retail Trade Union of Campinas. The campaign is motivated by the drop in the number of donations in the winter period, in 2018, combined with the Football World Cup. “We at Hemocentro know how difficult it is to be on reserve”, commented Vagner de Castro, director of the blood collection service.

The blood center's campaign poster shows the pointer on a panel indicating that fuel is in reserve. It says "Is it on reserve? We know what that is."

The Campaign was created at zero cost by the Arpejo agency, from Campinas, and will be publicized at gas stations in the city with the installation of banners and posters. This Tuesday, the 12th, there will be collection at the Andorinhas station, located at Avenida José de Souza Campos, 2101, corner of Avenida Orosimbo Maia, from 8 am to 12 pm.

Since last year, the government of the state of São Paulo established Red June, to encourage donations. Monuments are illuminated in red. Also on the 14th, World Blood Donor Day is celebrated.

Anyone who wants and can donate blood just looks for one of the Hemocentro stations at Unicamp, at Hospital Mário Gatti, at Hospital Estadual Sumaré or at Hemonúcleo in Piracicaba. Complete information can be accessed at blood center website, including the situation of blood stocks.

Facade of the Unicamp Blood Center appears lit in red
Facade of the Unicamp Blood Center at night: red light

 

Windmill in the city of Holambra appears illuminated in red
Moinho Povos Unidos, in Holambra, is also lit in red

 

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Instead of banners with fuel prices, stations will display a Hemocentro campaign

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