How to develop an innovative product or service that has an impact on people's lives? The Lean Canvas methodology, used mainly by early-stage companies, is a good way to develop a robust business model, according to Mariana Zanatta, manager of the Scientific and Technological Park at Unicamp and the Technology-Based Business Incubator at Unicamp (Incamp). She taught a Lean Canvas Workshop, today, at the opening of the Food Engineering Academic Week (Semalim), which, in this edition, promotes the Inova Semalim Challenge. The idea is that, based on the product life cycle, students can develop business models and create new startups. Read full article.
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