Brazil has the greatest biodiversity in the world — everyone already knows that. But so what? What does the country gain from this? Greater food, energy, water and climate security; protection against erosion, floods, landslides and other socio-environmental disasters; natural protection against pests in the countryside and diseases in cities; potential for the discovery of new drugs, cosmetics and other natural products; preservation of cultures, knowledge and customs of traditional populations; beautiful landscapes; countless business opportunities linked to ecotourism, leisure and social well-being. Okay or want more? Read the full article in Jornal da USP.