Os Unicamp Science Blogs, a project that brings together researchers from different areas and promotes scientific dissemination in a practical and accessible way, is one of the partner institutions of the campaign All for Vaccines. The action is an initiative carried out by 21 scientific entities and groups in the country with the aim of aggregating and disseminating multimedia content about coronavirus vaccines and expanding support for the vaccination campaign and science. Researchers, professors, students and employees of the University can participate by producing informative materials and videos to publicize the campaign.
"We, who support vaccines, are a much larger group than it seems. Sometimes, it seems that the anti-vaccine movements are in greater numbers, but they are not. There is a large mass of people who agree with vaccines and, therefore, Our objective is also to demand that vaccines reach everyone", comments Ana Arnt, professor at the Institute of Biology (IB) at Unicamp, coordinator of the Science Blogs project and one of the organizers of the campaign. Since the beginning of the pandemic, the Science Blogs portal has maintained a special page with content about Covid-19. With the beginning of discussions regarding vaccines that protect against SARS-CoV-2, the topic began to be highlighted among the articles published on the page.
Ana explains that the campaign emerged at the beginning of this year to give visibility to all the work that was being developed by the various partner groups and also to expand the culture of valuing vaccines among people: "The aim was not just to produce materials, because we we were already producing, but adding people who were willing to talk about the campaign. All these groups started working more intensely from the 10th of January this year, we launched the website on the 18th and the launch of the campaign was on the 21st of January".
The virtual mobilization held on January 21st managed to increase the visibility of the content produced by Science Blogs. Data collected between January 15th and 21st, the campaign's greatest emphasis on the networks, shows that the project portal registered 106.195 visits in this period alone, while the special page about Covid-19 had 21.977 hits. The work focused on the pandemic also expanded the reach of Blog content: in 2020, there were 3,89 million accesses to the portal and 745.828 visits to the special page. For comparison purposes, throughout 2019, 669.312 visits to the portal were recorded.
Thanks to the actions of sharing campaign materials with the hashtag #TodosPelasVacinas, popularity on social media also grew. On Facebook, the campaign reached 29.399 users. 326 impressions were recorded on Twitter and 62.082 impressions on Instagram. "We were trending topics on Twitter, in the top ten for almost eight hours and in first place for around two hours. To do this, we had support from Kpoppers, the community of Korean pop fans, which organizes itself to tweet and upload hashtags , and also support from KondZilla, a funk producer who produced the clip with the Butantan Institute. It was impressive!", details Ana.
everyone can participate
The Everyone for Vaccines campaign has two main types of collaboration. One of them is the promotion of the campaign itself on social media. On the website todospelasvacinas.info you can find banners, filters for Facebook and Instagram and other post templates. The organizers ask that they be shared with the hashtag #TodosPelasVacinas, which makes it easier to map the actions. On the website it is also possible to check informative content that denies fake news in text, audio and videos.
The organization also invites the Unicamp community to publicize the campaign through videos or other artistic pieces, as was done by cartoonist Laerte Coutinho, actress Denise Fraga and samba singer and state deputy Leci Brandão. In this case, representatives of laboratories, research groups or units can record videos of up to one minute, saying who they are, which unit they are part of and that they support the All for Vaccines Campaign. They can be sent to the email blogs@unicamp.br and will be shared by the organization.
Another form of participation is sending suggestions for topics and content to the Science Blogs project. "We have launched agenda requests, so all areas that have produced content about the pandemic, even without links to the Unicamp Science Blogs project, can send text suggestions to us. Everything goes through our curation, to adapt the language , but we accept this collaboration", explains Ana Arnt. Suggestions and texts can also be sent to the email blogs@unicamp.br.
