MatchIT's recent participation in Bü Connect Campinas not only resulted in a victory and a prize worth R$10, but also provided the startup based in the Unicamp Scientific and Technological Park, an enriching learning process during business immersion. MatchIT CEO, Rose Ramos, shared her experience participating in the first edition of the event, which brought together entrepreneurs from different fields to exchange ideas, inspiring stories and insights valuable.
The immersion proved to be an exciting opportunity for Match IT, allowing it to connect with other entrepreneurs and hear success stories. Ramos emphasized the importance of listening to stories of successful entrepreneurs and absorbing management tips from different fields of knowledge. For her, one of the most fascinating aspects of the experience was observing how the paths taken by these entrepreneurs begin with solid strategic planning, an area of knowledge that she personally appreciates.
"What was most interesting for me was observing the method they use, starting from strategic planning, which is an area of knowledge that I deeply value. It was a validation that we are on the right path, with well-structured strategic planning and a vision clear of our direction. We implement our action plans, adopting the appropriate correction when necessary", commented the CEO of Match IT.
In addition to the focus on strategic planning, Ramos also expressed his satisfaction with the material presented during the immersion. She recognized the importance of strengthening leadership capabilities as the startup grows and faces new challenges. The CEO of Match IT emphasized the relevance of this aspect for the company's healthy progress within a constantly evolving business scenario.
"Another point that I found extremely valuable was the material related to leader development. As our startup grows, we understand the importance of nurturing and strengthening our leadership capabilities. This is a crucial area for our continued progress," shared Ramos.
Insights for an entrepreneurial journey
During the immersion, Match IT also had the opportunity to explore different commercial paths and various growth strategies at different stages of the business, especially when it comes to sales. According to the CEO, these insights will serve as guidelines as the startup progress on your entrepreneurial journey.
In addition to discussions focused on the business world, the immersion offered a dose of human inspiration through the story of overcoming life told by a former sportsman, Roger Chedid. His real and inspiring narrative brought a more human perspective to the world of entrepreneurship, a facet often neglected amid numbers and strategies.
"One of the most striking experiences was the story of overcoming shared by Roger Chedid, a former sportsman. His life path brought a human perspective to entrepreneurship, something that we tend to fail to prioritize amidst the challenges of the business world”, Ramos noted.
Awards and next steps
Match IT's presence at Bü Connect did not go unnoticed. After passing the preliminary assessment, the startup secured a place among the five finalists, all of whom received the opportunity to present their pitch live during the panel Front with the Sharks. This panel, made up of investors and market experts, evaluated the pitches. Match IT not only stood out, but also reached the podium, receiving first place in the final award and guaranteeing the prize worth R$10, along with the immersive experience for startups.
The immersion, held between July 28th and 30th, in Alphaville, provided the Match IT team with a unique opportunity to connect with other members of the innovation, business and technology ecosystem, as well as offering valuable content to inspire the next phase of growth of startup.
Regarding the company's future plans, Ramos revealed: "After sharing the celebration and gratitude for the recognition with our team, current investors and clients who trust our work and participating in the immersion, we will move forward with the mentoring work in synergy with strategic planning in progress". The company is about to launch its next platform, Transform , a virtual assistant for digital innovation that promises to simplify and optimize the process of developing technological projects
About Match IT
Founded in 2021 and headquartered in the Unicamp Scientific and Technological Park, Match IT is quickly gaining ground in the market with its innovative proposal. A startup created a marketplace B2B with a touch of genius, giving it features similar to those of the popular dating app Tinder. Its focus is to facilitate the connection between the demand and supply of information technology (IT) services by companies taking advantage of advanced artificial intelligence practices developed in collaboration with Unicamp and with the support of the Fundação de Amparo à Pesquisa do Estado de São Paulo (Fapesp) in the Innovative Research in Small Businesses (Pipe) program.
Ramos shared insights about the company's journey: "Our mission is to accelerate the digital evolution of Latin America, applying data intelligence to generate demands aligned with the business and better qualified by contracting companies, promoting better quality connections between them and supplier companies."
