| Previous editions | Press room | PDF version | Unicamp Portal | Subscribe to JU | Edition 355 - April 16 to 22, 2007
Read this issue
Cover
Opinion
Letters
Biodiesel
Mathematics
Virtual space
blood pump
Brazilian tourism
aids
Diabetes
Economy
Fossils
Strategic management
Panel of the Week
Theses
Unicamp in the media
Book of the Week
Unicamp website
Squatting birth
Steel drums
Memory
 

10

Book of the Week

Publication coverThe Firm Growth Theory

Edith Penrose
Translation: Tamás Szmrecsányi

Published for the first time in 1959, in England, the classic The Theory of Firm Growth, by North American economist Edith Penrose, is finally translated into Portuguese, becoming mandatory reading for administrators, economists and businesspeople. By understanding firms as sets of human resources dedicated to the profitable production of goods and services, the author highlights the importance of investing in technological research that facilitates cost reduction and diversification of activities and products, through which it becomes possible to eliminate obstacles to company growth. A condition of survival for firms, growth based on technological research tends to occur safely, inserted in areas of specialization and competence that form the technological bases of industrial production.

Service:

ISBN 85-268-0713-7
Pages: 400
Edition: 1
Size: 16x23 cm
Year: 2006 – Price: R$ 46,00

Top

PRESS ROOM - � 1994-2007 State University of Campinas / Press Office
Email: press@unicamp.br - University City "Zeferino Vaz" Barão Geraldo - Campinas - SP